I'm a product designer with over 12 years of experience.

I specialise in applying psychology principles and human decision making insights into my design work.

I have helped businesses transform both consumer and enterprise products. I also help start-ups take their vision from a post-it note, to a market ready product. Previously, I’ve been part of design teams at Xero, Zoopla and PWC.

Always looking for opportunities to grow myself and others. I strive to create an environment where people are heard and everyone is leveraging each others’ strengths. If I can encourage, support and empower people to make better decisions, then I've succeeded.

Previously, I have been part of design teams at Xero, Zoopla and PWC.

I graduated with an honours in Interactive Media from the University of South Wales. I subsequently went on to gain a Masters Degree in Design for Digital Media from Portsmouth University's School for Art and Design. It was here that I studied how to effectively apply behavioural economics and cognitive psychology to my work.