👋 Hello there, I'm Matt.

Specialising in Behavioural Design with a keen passion for product, I design experiences that go beyond the ordinary.

Currently, I'm a Staff Product Designer at 1Password.

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Enabling product teams to gather feedback from real people, early.

I was design lead on the project that enabled product teams to quickly identify the features that provide the most value to their customers, enabling the business to be laser focussed on what brings value to the humans using the apps.

Read all about it

6

Experiments

3

Feature launches

15,000+

Customer interactions

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Helping asthma sufferers to create healthier habits with a few well placed nudges

Starting with an experience audit and user research to gather behavioural insights, I had the opportunity to design an app that lets asthma & COPD sufferers forget (within reason) about their condition allowing them to carry on on with their lives.

Read case study

2018 Launch

in the US market

$50 million

in funding

Making Personal Tax less taxing for accountants at crunch time

After extensive user testing and heuristic analysis, I designed key updates to improve the usability as well as setting out a roadmap to push the experience beyond the ordinary.

Xerocon launch

13

Quick wins implimented

2.5+

Hours saved per client

9

Optimisations added to roadmap

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A homepage experience that adapts to you as you search for a new home

During a replatforming and redesign of Zoopla’s homepage, I designed the foundations of a homepage that adapts to a consumers search behaviour. This resulted in an increase of customers picking up where they left off seamlessly.

Search for yourself

+3.28%

Lead conversions

+107%

Saved searches

Part designer, part strategist, and part operations. Let me bring more than good design to your team.

I look for ways to create efficiencies in strategies and workflows with the aim of boosting those around me. My mind strives to understand and conceptualise the best way forward for businesses, enabling me to take things from napkin sketch to shipped product.

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"Matt's enthusiasm to promote all things behavioural was infectious and his sense of fun while doing so made our team so much stronger. Matt's ability to question the status quo and push beyond mediocre to reach a delightful design solution which has an effect. Matt was never afraid to call out lazy thinking or dispute an idea until it proves itself to be the best way forward and, for me, that is a sign of a great designer."

Paul Davies

Paul Davies

Behavioural Psychologist @ Behaviour

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"I've had the pleasure to work for Matt for just a few months, but even then he was able to have a solid impact on the team. He built a solid relationship across Product and Engineering, and partnered to find the best possible solutions for the customer that were shippable in the available time. He also supported some of the design vision concepts in order to drive alignment across the organization."

Erin Casali

Erin Casali

Sr Director of Design @ Xero

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"Over the years Matt has been my go-to trusted leader who I know will get projects moving, teams motivated, and truly identify what makes customers tick. His deep understanding of behaviour and interaction design makes him a solid choice if you're looking to build a product that customers will love and drive business growth forward exponentially."

Jamie Heuze

Jamie Heuze

Design Director @ Monzo

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"A hugely valued member of the team. I was continually impressed with his willingness to take on any challenge, listen, think outside the box and produce some great work. I have no doubt it's because of this mentality, and his ever-growing thirst for knowledge about all things UX, that he has become such a talented designer. Hope to work with him again in the future."

Chris Godby

Chris Godby

Founder @ Caboodle

1Password

Senior Product Designer, Aug 2022 - Present

As part of a design and innovation team looking at to the future of 1Password, I am responsible for envisioning the future of digital security by designing and testing new experiences early and often, aiming to help humans build better security habits and humanise the world of password managers.

Xero

Senior Product Designer, Nov 2021 - Jul 2022

I was responsible for modernising the aesthetic and improving the experience of the Personal Tax product within Xero Tax. I also contributed clarifying the roadmap for the Tax portfolio, a foundational piece to set the strategy for the mid to long term.

Zoopla

Senior Product Designer, May 2020 - Nov 2021

Specialising in human search behaviours and balancing consumer needs and business goals, I applied those insights to Zoopla’s property search journey. I also took part of a number of tech migration workstreams and contributed to the formation of the Zoopla Design System.

PwC

Senior Product Designer, Jun 2019 - May 2020

As part of PWC’s Experience Centre team in London. I helped businesses understand what makes their customer tick in order to tackle major problems with simple solutions.

Previous roles include Behavioural Design Team Lead at design consultancy Big Radical and Design Lead at Etch UK, both part of Etch Group.

I will forever be grateful to Nathan and Chris for taking a chance on me and showing me the ropes as a Junior Designer at 3Degrees all those years ago.